The purpose of email newsletters is customer retention, while the purpose of email promotions is customer acquisition. This is a distinction that is lost on many marketers. To them an email blast is an email blast. Here’s a posting that highlights the differences between the two with some suggestions on how to use each to good effect.
Archive for the ‘Email Marketing’ Category
Improving customer engagement in 2010
Email continues to play a vital role in both business and customer communication. Here are a few tips from econsutlancy.com on how to make your email communication more engaging and relevant.
Email marketing: six steps to improving customer engagement in 2010
