Artseventures Blog

Heard about the YouTube Non Profit Program?

admin — Wed, 30 Dec 2009 12:25:42 +0000

Do you have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don’t have the funds to launch expensive outreach campaigns. Then The program is currently available only for non profits in the US and UK and benefits that include

Premium branding capabilities and increased uploading capacity
The option to drive fundraising through a Google Checkout “Donate” button
Listing on the Nonprofit channels and the Nonprofit videos pages
Ability to add a Call-to-action overlay on your videos to drive campaigns using the overlay advertising feature
Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.

Get more information here. Apply here.

Salvation Army pumps up digital marketing for the holidays

admin — Mon, 28 Dec 2009 12:57:23 +0000

The Salvation Army pulled all of its radio advertising this holiday season and assigned that budget to online communications, according to George Hood, its national community relations and development secretary. It also brought back its Online Red Kettle which allows users to set donation goals and encourage friends and family to make donations.

Email Promotions vs Email Newsletters

admin — Mon, 28 Dec 2009 12:35:34 +0000

The purpose of email newsletters is customer retention, while the purpose of email promotions is customer acquisition. This is a distinction that is lost on many marketers. To them an email blast is an email blast. Here’s a posting that highlights the differences between the two with some suggestions on how to use each to good effect.

StreamSend Blog

10 Reason why your blog sucks

admin — Mon, 28 Dec 2009 12:27:58 +0000

Not getting any traffic on your blog? Here are the reasons why. Along with suggestions on how to fix it.

Daily Blog Tips

Internet users decide about the quality of your website in the blink of an eye

admin — Mon, 28 Dec 2009 12:23:52 +0000

This is old news item we recently stumbled across on the BBC News website. It’s a report about a study at Carleton University in Ottawa, Canada which suggests that internet users make up their minds about the quality of a website in less than 50 milliseconds. Is your website ready for this?

BBC News

Improving customer engagement in 2010

admin — Mon, 28 Dec 2009 12:15:17 +0000

Email continues to play a vital role in both business and customer communication. Here are a few tips from econsutlancy.com on how to make your email communication more engaging and relevant.

Email marketing: six steps to improving customer engagement in 2010

59 Things You Should Be Doing But Probably Aren’t

admin — Mon, 28 Dec 2009 12:00:36 +0000

This posting on the conversation marketing website is almost two years old but still very relevant for any person or organization serious about Internet marketing in general and the optimization of their website, in particular. The geeky references notwithstanding, There is a ton of good, important common sense advice here.

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t

Giveaway of the Day

admin — Mon, 28 Dec 2009 11:54:14 +0000

Do you like free stuff? Here’s a site that offers a cool piece of licensed software every day. For FREE! Happy hunting.

Give Away of the Day

It Ain’t Necessarily So! or Why Do People Go To The Opera?

admin — Sat, 22 Mar 2008 04:54:55 +0000

Why do people go to the opera? Opera professionals cite reasons related to the reputation of the opera, the singers, the composer, etc. However, in recent research, audiences mention reasons that are totally different, unrelated to opera and, quite low-brow:

• Because it is date night and they want to do something romantic
• Because they want to appear classy and cultured

This is a startling disconnect that should alarm arts administrators everywhere. The ‘fine’ arts are no different than other enterprises; they are marketed and promoted based on the assumptions, perceptions and beliefs of the people in charge. Is this one of the reasons why so many are struggling to survive?

Planning your first arts website?

admin — Sat, 22 Mar 2008 04:50:47 +0000

A website is an essential tool for artists and arts organizations to communicate affordably and effectively with an increasingly web-centric world. However, few artists or small organizations know where to begin, how to create compelling content or how to use the Web to promote their mission and expand their reach.

The Virtual Arts Incubator (a project of the Fine Arts Fund of Cincinnati) offers some simple advice on how to create and use an arts website. Although very basic, this checklist is a useful introduction for people who are just getting started

Full article