It’s getting cluttered in cyberspace. Businesses are mixing together social media, web site content, digital and mobile to get their message out.

As businesses are beginning to integrate digital, mobile, and social media into their marketing communications mix and with the added din, author Cynthia Fedor is concerned that the basic elements of a successful Facebook campaign may be lost in the shuffle. Non-profits, particularly, are late to the party and only now beginning to understand that a successful Facebook campaign can be a huge boon to them—especially if they are performing arts organizations selling tickets and subscriptions. Though many non-profits may be worried about the expense involved, costs actually can be tightly managed using demographic information and geo targeting.

In this article, Fedor reiterates the 8 elements she believes constitute a well-run Facebook campaign. Read it here as either enlightenment or as a refresher course in Facebook 101.