If your non-profit set up a Facebook page and left it at that, you aren’t making the best use of social networking.

Your Facebook page can start a chat back and forth with your visitors, update what’s going on with your organization, raise awareness (and funds) for your cause and pull together an online community that will translate into a real network of donors, members and people helping you spread the word about the important work your non-profit does.

This article:

http://www.insidefacebook.com/2010/02/12/10-tips-for-non-profits-on-facebook/

will help your non-profit join the conversation. Read the tips and then share with us: Is Facebook proving to be a great marketing tool or do you find it vastly over-rated?