If you have fully committed to social media, read this article with a warning…you may get hit by lightning before the end.

In it, John McLachlan of Full Bleed Arts Marketing takes on the new sacred cow, writing that stepping back from Facebook, Twitter and even writing regular blogs has helped him both professionally and personally.

That may sound like blasphemy in a world were staying “engaged” strikes most of us as a cardinal rule of arts marketing.

Then tell us, have you experimented with stepping back from it all? What were the results?