It’s like the cyberspace version of “if a tree falls in the forest…”
Your organization (and its website) may be stellar at explaining your mission and you may appear on all the major social network sites, but are you truly being heard? Social success alone doesn’t guarantee better search performance and if people can’t find you everywhere they turn, they may turn elsewhere.
As this article explains, there are tricks of the trade to ensure that your site is optimized to provide the very best search results–”tactical optimization” it is called here– and making use of these techniques will get you heard in any forest. Read “Ways Social Media Can Affect Search Performance” here.