Messaging? Lead Generation? Conversion? If you don’t nod your head when you read these terms because they are as familiar to you as an old friend, it’s time to rethink your website. There are donors to be met, funds to be raised, and money to be made for your non-profit organization and the correct web strategy can make those seemingly lofty goals, not only attainable, but way-y-y easier.
Check out this article from Nicole McCullum, an expert on web design:
Then tell us: Is the web the magic wand you’ve been searching for when it comes to raising funds? Have you been reaching many more donors (with many more dollars) since you have been relying on your website and online methods to raise money?
In these turbulent times, you might consider it a safe assumption that now is the time to ask for less in the way of donor gifts during your fundraising campaign. You would be wrong, according to Julie Ingram Walkers book, “Jump-Starting The Stalled Fundraising Campaign.” Now is the time to ask for more, she says, as one large gift is easier to find than several smaller ones.
Read this and her other startling revelations about The Top 10 Fundraising Mistakes here: http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=4610
And then tell us, has your organization ever been guilty of any of these mistakes?
If your non-profit set up a Facebook page and left it at that, you aren’t making the best use of social networking.
Your Facebook page can start a chat back and forth with your visitors, update what’s going on with your organization, raise awareness (and funds) for your cause and pull together an online community that will translate into a real network of donors, members and people helping you spread the word about the important work your non-profit does.
will help your non-profit join the conversation. Read the tips and then share with us: Is Facebook proving to be a great marketing tool or do you find it vastly over-rated?