How do you design an email so people will read to the very end?
These days no one has a second to spare. With cell phones ringing, Blackberries buzzing and inboxes threatening to crash under the weight of the hundreds of emails we get each week, we barely have time to pay attention to the most important things—much less the leisure time to wade through a stream (or torrent) of information.
So how to grab and hold the attention of your reader when writing an email?
In this article, a seasoned marketing director shares some tried-and-true tips about keeping your reader engaged all the way to the end of your message (no skimming or nodding off):
If your non-profit set up a Facebook page and left it at that, you aren’t making the best use of social networking.
Your Facebook page can start a chat back and forth with your visitors, update what’s going on with your organization, raise awareness (and funds) for your cause and pull together an online community that will translate into a real network of donors, members and people helping you spread the word about the important work your non-profit does.
will help your non-profit join the conversation. Read the tips and then share with us: Is Facebook proving to be a great marketing tool or do you find it vastly over-rated?
A celebrity like Angelina Jolie sheds light on a charitable cause and the dollars flow in. A YouTube video goes viral and a non-profits coffers fill up. But your non-profit organization suffers from a shrinking budget and a lack of exposure, so what can you do to attract donors?
Take advantage of YouTube’s “Video Volunteers” program which matches organizations (like yours) that need videos with skilled filmmakers and narrators in a virtual activist marketplace.
Read this article for details:
and learn how to get your non-profit both seen and heard, with a little help from friends not yet met.